31 March  •

One Flora Group and Plantify Partners Europe (Royal Lemkes & Floréac) launch a plant fulfilment business 

One Flora Group (OFG) and Plantify Partners Europe (PPE), the parent company of Royal Lemkes and Floréac, intend to launch a joint plant fulfilment company. The name of the new organisation will be: Fulfilment Plants Europe (FPE). Through the formation of Fulfilment Plants Europe, One Flora Group and Plantify Partners Europe are pooling their expertise to add maximum value to their customers, suppliers, webshops and marketplaces, as a European fulfilment service provider. Both groups already had e-fulfilment solutions with the companies FNQ (One Flora Group) and Reguardz (Plantify Partners Europe).

Potential for the entire floriculture sector
One Flora Group and Plantify Partners Europe have a joint ambition: to make a success of online packaging and shipping of plants in Europe. Consumers are increasingly embracing the concept of online plant ordering, but purchasing, packaging and shipping plants remains a challenge for webshops, retailers and marketplaces. With Fulfilment Plants Europe, strengths have been combined to fulfil the potential of e-fulfilment and the online sales of plants for propagators, partners and customers. The aim is to become the sector’s most efficient fulfilment partner.

Scalable growth for propagators and customers
By means of an optimum logistics chain, Fulfilment Plants Europe intends to delivering its propagators’ plants, through its fulfilment centre and the various affiliated webshops, retailers and marketplaces, to consumers throughout Europe. Fulfilment Plants Europe has the perfect fulfilment set-up for a successful partnership and scalable growth, with European coverage for propagators and all types of webshops, retailers and marketplaces. These parties are invited to engage in dialogue about a potential cooperation. Fulfilment Plants Europe is convinced that online plant sales can only be successful through cooperation.

Note. Approval of starting the company FPE by OFG and PPE, lies with NMA.