Maximising returns with a succesful plant category
Green Return
Imagine an attractive plant section that boosts your sales and enriches the in-store experience. A seasonal range that seamlessly reflects what your shoppers want.
At Royal Lemkes, we work closely with retailers to develop a distinctive category strategy for a plant section that performs at its best. This requires:
- carefully selected product ranges
- a cleverly designed in-store experience
- a competitive pricing policy
- promotions tailored to your format and customers
- logistics service aligned with your supply chain
We call this approach the Green Return.
"Plants attract footfall, boost your image and encourage year-round impulse purchases.” Esther Verkleij - Director Sales & Marketing Royal Lemkes
Shopper and retail format come first
Where many suppliers focus on supply, we focus on category performance. That goes far beyond simply delivering plants. Together, we develop a data-driven category strategy.
It all starts with the shopper. Consumer surveys, covering preferences such as colour, size, shape and function, form the foundation. We combine these survey insights with sales data, trends, competitor analysis and retail visits to build an accurate picture of what is really happening on the shop floor.
We also examine shoppers’ willingness to buy, product preferences and perceptions of quality. These insights inform practical choices within a category strategy tailored to your retail format.
Sourcing and supply chain built into the Green Return
A high-performing plant section is the result of critical decisions made early in the supply chain, including product range, grower selection and delivery timing. These decisions determine whether plants arrive on time, at the right quality. And, crucially, whether the plant category can achieve maximum rotation and growth.
We work closely with a select group of leading European growers. Together, we tailor the product range and category development to your retail format on an ongoing basis. In doing so, sourcing becomes a focused effort to drive category performance.
Our transport partners then deliver the plants from these leading growers to your depots or outlets. Royal Lemkes stands for a supply chain with less waste, fewer road miles and lower emissions. A supply chain that reduces your operational burden and guarantees product quality on the shelf.
The right plants, at the right price, at the right time
The result is a category with outstanding stock rotation, stronger sales and improved margins. With the Green Return, Royal Lemkes transforms your plant section into a steadily growing category within your retail format. One that delivers maximum returns.