Royal Lemkes & HortiFlora join forces for further growth in European retail

PRESS RELEASE – 24 September 2025

HortiFlora is joining the Royal Lemkes Group. By leveraging economies of scale and sharing knowledge, Royal Lemkes and HortiFlora can provide even better support to their partners. Both organisations will retain their own identity and continue to operate under their respective names. Their combined efforts will consolidate their foothold in the European retail sector.

Huib Kranendonk, CEO Royal Lemkes: “HortiFlora holds a strong position within European discount retail and is therefore a great addition to our customer portfolio. They also have deep roots in the world of tree nurseries. By joining forces, we can offer retailers the optimal assortment and the best bespoke service, enabling them to succeed in the plant category.”

Jeroen van Gils, HortiFlora bv’s Managing Director, adds: ‘In recent years, HortiFlora has experienced significant growth. Royal Lemkes’ scale and expertise are vital for us to continue this growth and meet the ever-increasing demands of retail. This collaboration enables us to fully seize opportunities in the green segment and realise our shared growth ambitions.”

About Royal Lemkes Group
Royal Lemkes Group is a leading plant service partner for large-scale retail in Europe. The company is known for its data-driven retail management, bespoke services and delivery of profitable plant ranges, and it has a strong focus on innovation.

About HortiFlora bv
HortiFlora is a specialist in the European discount segment and an expert in developing successful, profitable campaigns for plant-selling retailers, with a focus on scale, efficiency, and quality.