Green Trend Report #02
Our green world, the world of flowers and plants, is changing ever faster. It is becoming increasingly challenging to respond to the wishes and expectations of customers. So, wouldn’t it be nice if we had a crystal ball and could peek into the future? We could gain insight into new developments at a glance. We could see which trends persist and grasp emerging opportunities. It would make a huge difference to everyone in our industry – growers, breeders and retailers.
We don’t have a crystal ball, but maybe we have something better: the Green Trend Report. An inspiring glimpse into the latest trends and developments and beyond, to what is over the horizon. This second edition of the Green Trend Report is the result of a unique experiment. Floramedia, Dümmen Orange and Royal Lemkes combined their talents and expertise to look further into the future together. The beautifully designed book is therefore a striking example of one of the trends it describes: by forging partnerships we can make sure the green sector continues to flourish.
The Green Trend Report 2020-2021 will be launched on 28 November. Don’t miss it.